Reputation Management for Car Dealers

[Ralph Paglia]

This is an online session with several experts, including Jeff Kirschner, that will be focused on the rapidly emerging role and influence that consumer rating sites have on the auto purchase decision process. This event will provide information and additional clarity on what Reputation Management is and why it is becoming so necessary for dealership.

Event: Managing Your Reputation in the Online Age
Date and Time: Friday, March 14, 2008 11:00 am
Central Daylight Time (GMT -05:00, Chicago) Change time zone
Duration: 1 hour

When looking for information on the internet, car buyers increasingly rely on the opinions expressed and the experiences shared on social media and consumer review sites. What is said here and how well you, in turn, manage your online reputation determines your ability to influence the conversation and whether you can profit from it. Good or bad, the comments your customers and prospects share online provide you valuable insight about your business that you can leverage to keep shoppers coming back for more – or ignore and drive them to your competitors. In this session, we'll discuss how to:

# Monitor what's being said online about your store

# Respond to comments and influence the conversation

# Share shoppers' comments to recognize success and correct mistakes

# Encourage customers to leave online feedback and use it to differentiate your store

The industry thought leaders and Automotive Digital Marketing Professionals at ADM endorse and recommend this webinar. We would like to highly encourage all Automotive Digital Marketing Professionals to register for and attend this important online event scheduled for next Friday March 14, 2008. You can click on the banner advertisement shown on the top of this article to enroll for access to this webinar and discussion on one of the more imprtant subjects crrently facing all of us in this business... Dealer Reputation Management in the new world of Consumer Generated Content (CGC) sites.