Ford Announces New Digital Advertising Program for Dealers

[Ralph Paglia]

An online enrollment form for Ford, Lincoln and Mercury dealers to participate in this program has been set up at www.FLMDigital.com

Ford Motor Company
Electronic Field Communications	Information
EFC Number: EFC0200661	Date: 06/05/2008

Subject:	Ford and Lincoln Mercury Digital Advertising Program

Summary:	The following communication provides details on the Ford and Lincoln Mercury Digital Advertising program.

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Target Division(s) and Addressees:
SalesOps:	Field Ops - Support

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Originator Name: Todd Stainbrook	Phone: [phone]	E-Mail: [e-mail]
Division: SalesOps	Department: Digital Integration

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Dealer Communication:

Yes

Dealer eStore Materials:

Related Communication(s):

Additional Contacts:

Concurring Manager:	Bob Wolfbauer; Field Operations, SalesOps

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Communication:

The following communication was posted to FMCDealer.com Thursday June 5, 2008.

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This Field Communication also contains the following Dealer Communication:

Dealer Summary:	The following communication provides details on the Ford and Lincoln Mercury Digital Advertising program.

To:	All Ford and Lincoln Mercury Dealers

Addressees:

Dealer Principal Sales Manager

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Communication:

Background:

The recently launched Tier 3 Co-Op program includes Digital as an eligible component for reimbursement. In an effort to provide your dealerships the best Digital Advertising solutions currently available, we are pleased to announced the Ford and Lincoln Mercury Digital Advertising program.

This program leverages our relationships with Top Internet providers to offer you exclusive digital advertising opportunities and incentives. In addition, for those dealers who would like additional support, we have partnered with ADP to offer a complete digital advertising solution including training as well as management of your digital advertising. Dealer enrollment for this program is available at www.FLMDigital.com

This program is simply about giving your dealership new advertising options, and offers will be constantly updated.

PROGRAM MATERIALS

Materials for this program, as well as the current advertising offers available for June, are posted to the Lead Management portal within FMCdealer. For more information, go to FMCdealer, Select "Lead Management & Reporting" link, and then "Home Portal". A link to the Digital Advertising manual is under "Recent Updates" and will take you to the Training aids page where you must select "Show all". The guide is under "Job Aids".

QUESTIONS

Contact the Digital Program Headquarters at 866-206-3995 or email us at [e-mail]

An online enrollment form for Ford, Lincoln and Mercury dealers has been set up at www.FLMDigital.com